Select fintech Product launches this week from Ondo Finance, Lantern, Bluprynt and Klaviyo.
Ondo Finance and Broadridge Financial Solutions launch third-party tokenized securities solution
It is a live third-party tokenized US securities solution that operates entirely within the existing US regulatory framework to provide full voting rights to holders of tokenized securities.
The underlying shares never leave the traditional U.S.-regulated custody chain. Ondo’s registered transfer agent issues corresponding tokens issued on the Ethereum blockchain and backed 1:1 by shares held by regulated custodians. Each token holder will receive the same shareholder rights and protections that shareholders who hold them through U.S. brokerage accounts receive, including issuer communications and on-chain proxy voting through Broadridge’s ProxyVote.com platform.
Bluprynt and Chainproof unveil digital asset managers and officer insurance
The premise of verified D&O is that the decision makers who issue, hold or accept a token all bear responsibility for that choice, and when a token can prove who is behind it and what backs it, underwriters gain a new class of verifiable information.
Collaboration integrates Bluprynt’s It incorporates issuer and collateral verification technology directly into the underwriting process. Know Your Issuer verifies who is behind a token. Proof of Stake verifies what backs the token and keeps track of every layer that backs it.
Lantern launches e-commerce agency shopping measurement tool
The platform helps e-commerce brands measure and improve how their products appear in AI-powered shopping experiences. Lantern evaluates what is limiting performance, makes changes, and executes them with the team’s approval.
- Agentic Commerce Performance focuses on how products are revealed, selected and transformed in AI-driven shopping.
- Agent Ready Score measures how ready a store is for AI-driven commerce.
- AI Visibility Tracking shows how often products and brands appear in AI-generated responses.
- Product Level Analysis identifies specific issues that limit the way products are interpreted and recommended.
- Category Comparison compares performance to competing products and brands
- Automatic Revisions apply priority changes to product pages and catalogs and enable teams to approve updates before deployment
Trading Technologies develops TT Trade Surveillance
Changes include a new Market Replay tool and improved enterprise-grade case management system user interface to improve the workflow, speed and scope of surveillance cases across equities, futures and options, foreign exchange (FX), fixed income and cryptocurrencies.
Market Replay provides a complete forensic audit module to reconstruct and examine historical market activity over a 90-day lookback window, with step-by-step, frame-by-frame visual playback of the order book.
Klaviyo announces two AI agent developments
Composer, Klaviyo’s AI marketing representative, is moving into public beta. Composer identifies the biggest opportunities, creates campaigns to capture them, and executes the work automatically.
When the Agent resolves a conversation, they write preferences, product interests, and intent signals back to the customer record; This is data that Composer uses to create smarter marketing campaigns. When Composer launches a campaign, that interaction informs how the Agent personalizes the next interaction.
