I had the chance to speak with Weld Royal for a new profile. Barron’s:
we talked about my new book (coming out in a month!), institutional investors, working with asset management clients, managing risk, and more.
We also touched on some of my thoughts on how I got started creating content:
You wrote in 2015 that you started Ritholtz by criticizing the industry. What was wrong then and now? I felt like everyone and everything was negative. People were making excuses not to invest and to change their investment plans. Actually, a lot of things have evolved because I think one of the biggest things was people making decisions that weren’t really tied to their goals. They were confused about what was happening in the markets with crashes and recessions. Much of wealth management has changed and moved towards the idea of goal-based money investment. This is one of the positive aspects we see.
What still needs to change? One of the things wealth management is working on is making financial advice available to more people and more groups, and getting more people to invest.
When I first started writing, I was thinking of my friends and family as the target audience. My goal was to help explain the complexities of investing, personal finance, and financial markets in plain English.
For the first six months, no one read this blog except my friends and family (and they were probably even making fun of me).
But I kept at it.
Then I started receiving emails from financial advisors asking if they could send my blog posts to their clients. This was a surprise at first, but they told me their customers were not in the financial industry but regular people who would benefit from greater simplicity.
I’m not always successful, but my next goal is He has been writing for over 10 years remains the same.
The world seems to be getting more complex by the day, so it’s important to help filter out the noise and focus on what’s important.
I’ve always been a big fan of using visuals as a way to provide context when it comes to markets. There are dozens of charts, tables and graphs to illustrate my point in my new book.
That’s why I loved it Graphics by Kid Matt idea for Annex A when you present it to us. He wanted to help financial advisors use visuals as a tool for client communication.
Feedback on the product was great, but many consultants said they wanted more with visuals. That’s why, monthly, Matt and I produce a special update.
He creates a series of charts, and I create a post to help explain what they mean to customers with some context and perspective.
I actually do ghostwriting updates for consultants, which is what a lot of people have asked me for over the years.
Here are some examples of the graphics we sent in the latest edition:
We will produce six to eight charts each month. Then each has its own writing. The report comes in a PDF format that can be customized with your company’s colors and logos. It looks really stylish.
These updates only apply to advisors enrolled in Exhibit A.
You can register Here and try it with a free trial.
Further Reading:
20% Rule
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