Quickly This week, it announced that agency trading is now live as a channel on its open payments platform, allowing merchants to make transactions. initiated by the agent They can carry out transactions through their existing payment infrastructure. It quickly enables broker-initiated transactions to flow through existing payment service provider (PSP) relationships while merchants remain merchants of record and the routing logic remains intact.
As consumers increasingly use AI interfaces to book travel, book experiences, and complete purchases, Spreedly provides the infrastructure that allows merchants and customers to transact as they normally would without rebuilding their payment stacks.
“AI business is already happening and opens up new possibilities for business growth.” in question Justin BensonCEO of Spreedly. “Merchants do not need to change their infrastructure to participate. If you are already connected to Spreedly, you are already AI ready. Our commitment is to ensure that merchants can safely participate in this shift without giving up control of their payment infrastructure.”
Agency trading with Spreedly runs on the same rails that traders already rely on.
Spreedly’s enterprise merchants are already testing agent-focused transaction flows, including Priceline, which has partnered with Spreedly to power AI-driven payment experiences.
Payment control becomes critical as brands experiment with AI interfaces that help consumers complete transactions. Spreedly enables merchants to maintain ownership of their payment infrastructure while enabling new customer experiences.
As AI agents begin to initiate purchases, stored credentials and guardrails become important.
Smart safe technology allows consumers to make transactions without re-entering their card details when their credentials are already securely stored, while merchants have full control over:
- Spending limits;
- Token application;
- Expiration rules; And
- Controlled transaction environments.
The company is not affiliated with any AI platform. Instead, it allows merchants to process payments within emerging AI interfaces using the same orchestration layer they use today.
Rather than integrating with each chat platform separately, merchants will soon be able to use a single integration to enable payments in AI environments, starting with leading chat interfaces and expanding as standards evolve.
The company said it is actively developing support for emerging broker trading protocols, including UCP and ACP, with the first version targeted for release later this quarter. The goal is simple: one-click integration that allows merchants to transact through existing payment channels within AI interfaces like ChatGPT and Gemini without new contracts or infrastructure changes.
