TabbyFintech platform operating in the Middle East region introduced fintech Tekir Cash— a spending account that combines a rewarding cash-back card with free money transfers. This marks a significant expansion as the company evolves from its roots in flexible payments to a comprehensive everyday payment. money management solution.
More than 150,000 users have already signed up for Tabby Cash, and a full rollout is planned for all eligible residents. UAE in the coming weeks.
The new offering leverages Tabby’s Stored Value Facilities license recently granted by the Central Bank of the UAE. Account setup takes just a few minutes with zero maintenance or card export fees.
Users receive a Tabby Cash Card, which gives Tabby Plus subscribers up to 3% cash back on selected spending categories and on all international transactions. Standard users earn 1% back.
To celebrate the launch, each cardholder will receive 3% cash back on eligible purchases through November 1, 2026. Unlimited free local transfers are included, and international options will be available soon.
This launch reflects Tabby’s broader vision to simplify personal finance.
Serving more than 25 million consumers, the company partners with 65,000 retailers worldwide. Saudi ArabiaUAE and Kuwait currently handle annual transaction volumes of more than $18 billion.
Traditionally known for its interest-free installment payments, Tabby now applies the same customer-first philosophy (eliminating unnecessary costs and complexity) to everyday banking needs.
Traditional financial products often impose large costs on users. in UAE, credit cards It can carry annual interest rates of 30% to 46%, with compounding fees on outstanding balances.
Many current accounts require minimum salary deposits and impose penalties for low balances; while cross-border transfers often exceed AED 75 in fees alone, without taking into account unfavorable exchange rates.
Tabby’s model stands out for working without or outdated physical branches infrastructureallowing it to deliver greater value and flexibility directly to users.
Hosam ArabTabby CEO and Co-Founder emphasized the company’s guiding principle:
“We founded Tabby because we believed that money should fit into people’s lives, not force them to conform to rigid systems. This core idea is still valid, but our solutions continue to evolve.”
Alongside Tabby Cash, the company revamped its entire brand identity to visually represent its mission of giving control back to users.
The update moves away from the sterile, corporate aesthetic prevalent in the market. financeThink heavy transitions and impersonal 3D graphics towards a warmer, more approachable style full of personality and originality.
At the center of the new look are “Monions,” hand-drawn characters that bring up everyday financial actions like spending. savingand can be conveyed to life in a relatable and empowering way.
The refreshed identity offers confident, jargon-free communication that treats customers as equals responsible for their decisions.
A custom font supports both Arabic and Latin alphabets with equal strength, while organic animated design and authentic photographs of real users and merchants strengthen the sense of self-confidence.
Jugal ParyaniThe Marketing Director noted that the goal is not to look luxurious, but to truly stand with customers by creating something meaningful and human-centered.
Updated branding now available globally Tabby app, website and marketing channels pave the way for further regional growth. Tabby Cash currently supplied with UAE Positioning the platform as a true all-in-one money app for sending through a waiting list for residents aged 18 and over, spendingand managing finances with clarity and control.
