nubank (NYSE:NOW) recently announced that its virtual mobile network service NuCel has attracted more than one million customers in just 17 months since its launch in January 2025. Developed in partnership with Claro, the service integrates mobile connectivity directly into Nubank’s ecosystem, marking a clear step in the company’s effort to move beyond traditional banking and offer a wider range of everyday services. digital tools To its more than 115 million customers in Brazil.
NuCel operates as a mobile virtual network operator (MVNO) that uses Claro’s infrastructure to provide nationwide 5G coverage without customers needing to switch providers or sign long-term contracts.
Activation takes place entirely through the Nubank app and the experience remains simple and completely digital.
The plans include unlimited access to WhatsApp and the Nubank app itself, eliminating common sticking points for heavy users of messaging and banking services.
One of the main differences is the built-in financial integration.
Each plan comes with access to an exclusive high-yield savings feature called Caixinha Turbo, which provides returns of 120% of the CDI reference rate.
Users also benefit from real-time plan recommendations tailored to usage patterns.
Another notable innovation, GB Reserve, helps prevent service interruptions by automatically providing additional data when the customer approaches their monthly limit, at no extra cost.
The service has expanded its availability over time.
Physical SIM cards have become available on devices without eSIM support, and payment options now include credit cards as well as direct deductions from Nubank account balances.
Earlier this year, NuCel expanded its offerings to customers ages 16 to 18 by combining mobile plans with introductory financial education elements to support younger users.
Livia ChanesCEO nubank Reaching one million customers in Brazil confirms the appeal of simple and transparent services that give people more control over their choices, he said.
He emphasized that NuCel demonstrates how the company is expanding its presence in customers’ lives by leveraging the trust already established through financial services.
Bruna KostaNuCel’s product director noted that the service was designed from the beginning around the same values of clarity and respect for the customer that define Nubank overall.
He said growth figures and satisfaction levels confirm the effectiveness of this approach.
From the partner perspective, Carlos AraujoClaro New Business Director emphasized the power of combining complementary strengths between the two companies.
He saw the result as evidence of the growing interest of virtual operators and an opportunity to set new benchmarks for telecommunications partnerships. Brazil.
With its large existing customer base, Nubank is able to offer connectivity services with minimal additional marketing hassle.
NuCel adoption demonstrates strong demand for bundled experiences that connect communications, savings, and banking in a single app.
By removing contracts, adding smart data Providing protections and high-yield savings, the service gives users meaningful autonomy and deeper daily involvement.
This turning point is getting stronger nubank‘s broader strategy to create an integrated platform rather than remaining just a financial institution.
As boundaries between industries continue to blur 2026Offerings like NuCel show how tech companies can address many aspects of consumers’ lives through seamless, customer-centric design. One million customers turning point / success Positioned NuCel as a notable success story in the Brazilian emerging world in less than a year and a half digital It presents the services landscape and suggests more opportunities for future expansion of the ecosystem.
