amplifier, agent It launched Agentic Shoppable Media this week with a suite of solutions that connect brand media to commerce. This solution addresses the challenges many brands face in their shoppable media strategies, namely concerns about meeting shopper abandonments (up to 95%) and fair retailer referrals.
Agentic Shoppable Media automatically directs shoppers to their preferred retailer via agent deep linking, fully compliant with fair and equitable policies, the company said. The result is that nearly 100% of ad clicks are transferred to the retailer’s Product Detail Pages (PDPs).
Since their inception, shoppable media solutions have been designed to increase the impact and conversion rates of brand advertising outside the walls of retail media networks. Unfortunately, traditional solutions have created a host of obstacles for brands looking to make a meaningful sales impact. The traditional where-to-buy experience adds unnecessary extra clicks for shoppers, leading to huge bounce rates, and many never reach their intended Product Detail Pages (PDPs). This outdated approach also created additional complexities in meeting fair-share GMV allocation requirements; This can disrupt the core retailer relationships that omnichannel brands rely so heavily on.
“Friction kills trade” Ampd co-founder and CEO Joshua Gebhardt in question. “Brands spend a lot of energy moving at the pace of culture with great, timely campaigns, but if 95% of shoppers land on a cumbersome landing page and never actually reach a retailer, much of that effort is wasted.
“True speed means fixing that disconnect. It’s about eliminating every unnecessary click and ultimately giving people an experience that brings them closer to the brands they love.”
Essential Agentic Shoppable Media features
Smart Deep Linking: Brands can anticipate up to a 5x conversion increase compared to traditional shoppable media solutions. Intelligent Deep Link automatically launches the preferred retailer app that each consumer actually uses, eliminating “switch fatigue” and creating a seamless journey. With one click, the customer goes directly to their preferred PDP, fully logged in and ready to purchase.
Fair retailer guidance: Brands can enter and maintain fair-share GMV allocations among retail partners (e.g., Amazon, Walmart, Target) while maximizing the likelihood of shoppers reaching their preferred ecosystem.
Combine ad account structures: Brands only need to create a single connection that serves all retailers; This simplifies the ad account creation process for media agencies or in-house operators.
Geo-aware logic: Brands can increase conversion at local retailers by incorporating physical proximity to each customer into their logic.
“This is a game changer for customers as it removes one more click from the shopping journey and places them directly into their preferred shopping experience. By eliminating traditional friction, Ampd not only delivers a superior, seamless experience, but also delivers powerful increases in conversion, media impact and bottom line.” in question Keith LehmanDirector of global digital business for Colgate-Palmolive.
